Social Media and Press Releases (PR) are an important method of opening new markets and informing your target audience about your website, products and services. When included as part of an integrated marketing campaign including search engine optimisation (SEO) and a full Internet Marketing strategy they can make a dramatic impact on your results. Matrix5D uses both online and traditional Press Releases to increase your website’s visibility, traffic and lead conversions.
What to Expect:
New Markets. Viral Growth. High Brand Visibility. More Traffic.
Example:
Conversations on the Internet are much like our normal interactions. Just a LOT faster. When looking for a Canon camera, our prospect noticed several blogs with reviewers discussing the pros and cons of ownership. Following a twitter stream he lands on a Facebook Fan Page where there is some great information and even a video review from YouTube. We insert your business, products and services into each of these social streams so that you get maximum exposure. Once our camera shopper makes a selection because of one of your blog entries, we ask him to follow-up with a personal review. These reviews are very powerful and can cause an avalanche of traffic when well-crafted and placed.
Bottom Line:
Social Media, Press Releases and related activities have grown so rapidly in the last few years, that leaving them out of an overall marketing program will usually translate to lost opportunity that will very likely go to a more aggressive marketing program. They take some work, but the pay-off can be enormous.
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